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The Goodyear Tire & Rubber Company is consolidating its global integrated account with Publicis Groupe as agency of record.
Goodyear will be serviced by a bespoke Power of One solution, called “P1T Crew,” with BBH USA leading creative. Publicis declined to disclose which other agencies are involved.
Colle McVoy had been Goodyear’s media and creative AOR for its owned properties since April 2022, while GSD&M served as the AOR its consumer brand since 2010.
“We’re bringing talent from around the world together to reinvigorate Goodyear’s iconic brand, and Publicis has the strategic vision and creative firepower needed to move quickly,” Goodyear senior vice president and global chief marketing officer Will Roland said in a statement.
