Greg Paull
Greg Paull is president, global growth at MediaSense and principal of R3, a MediaSense company. Originally from Australia, he spent the first 20 years of his career on the marketer and agency side, based in the U.S., Europe, and Asia–Pacific. He co-founded the independent global marketing consultancy R3, which was acquired in 2024. His experience spans geographies and industries, for clients including Coca-Cola, Samsung, Mastercard, and Unilever across more than 60 markets. He is also the co-author of three books—Global CMO, China CMO, and Asia CMO—exploring how marketers are tackling marketing transformation globally.
Omnicom and IPG Fight a Perfect Storm on the ‘4 Cs’
The new holding group has to somehow balance the needs of Wall Street with their ongoing client demands and keep both happy.
What Is FOFO and Do You Have It?
Inside the psychological barrier with worries within your marketing team. Embrace your fear about breaking models and restructuring.
What Marketers Can Learn From Chinese Brands’ Approach to Covid-19
The power of digital technology is key in marketing during Covid-19.
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?
Google’s plan to eliminate third-party cookies is forcing a maneuvering.
Understanding ROI Behind the Live Streaming of Esports
And where to set KPIs so marketers can reap those benefits.
3 Ways CMOs Can Keep Up in an Ever-Changing Digital World
Disruption happens fast, and they need to adapt quickly.