Your CMO, Not Your CTO, Should Lead AI Strategy
Want to know why AI projects fail? Because tech teams treat them like science experiments instead of business solutions.
Why Brands Should Shift Their Focus From Data to Identity
Brand Marketing
By fusing marketing science and art to drive customer engagement, brands can regain their former swagger.
Get Your Eyes Off the Shiny Objects and Focus on Growth
“We’re not growing enough.” For me, those were the four most important words from the now-landmark keynote presentation by P&G’s Chief Brand Officer Marc Pritchard at the IAB Annual Leadership [...]
It’s Time for the CMO and CFO to Get Connected
Today's executives know they need to be collaborating more. This is especially true for the leaders of marketing and finance, traditionally the odd couple of the C-suite. The CFO wants cold, [...]