Sabrina Lynch
Sabrina Lynch is head of strategy at Nuance Matters. She is a senior practitioner of integrated marketing and an adjunct professor/lecturer teaching at Harvard University, Manhattan University, and Fordham.
The Biggest Brand Takeaway From Kendrick Lamar’s Halftime Show
Best believe the revolution was televised.
Marketers Will Need to Double Down Against Divisiveness
We tread a fine line of either affirming or dispelling biases, and if consumers feel sidelined, that’s dollars walking right out the door.
The Duality of Black Life Matters
Begin by understanding how your advertising strategies have defined Blackness over the past three years.