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It’s often said that nice guys finish last. A new independent agency is hoping to rewrite that narrative.
Super Nice has officially launched, opening its doors in Atlanta and Los Angeles. According to the founders, the concept is more than just a name—it’s a philosophy that drives everything the agency does.
“Nice isn’t just a virtue; it’s a winning strategy,” said founder and chief creative officer Jared Kozel. “Not just because it feels good to be friendly, honest, and relatable, but because nice is necessary.”
Kozel is a former CCO at VML, most recently leading the global Lenovo account, and former executive creative director at Wunderman Thompson.
