CMO Remi Kent to Depart From Progressive

Remi Kent is leaving Progressive after serving a three-and-a-half-year stint as its chief marketing officer. 

An industry veteran, Kent was responsible for leading Progressive’s brand and marketing strategy, marketing research, insights, analytics, consumer and customer marketing, internal and external communications, digital and mass advertising, and Ninety6, the company’s in-house agency.

“Since joining in 2021, Remi and her team have redefined what marketing can deliver for our brand, our business, and our people,” Progressive CEO Tricia Griffith said in a statement. “She and her team launched Progressive’s brand purpose and led a campaign that delivered performance across key business metrics—resonating deeply with consumers, customers, and employees alike.” 

Griffith noted that Kent will be leaving the insurance company “with plans to focus on her family,” and that a search for its next CMO will begin immediately. 

Kent’s resume runs deep. Before Progressive, she worked at 3M’s Consumer Business Group, where she was senior vice president and global CMO. Prior to that, she spent many years at Procter & Gamble, achieving successful returns for its billion-dollar business across North America, Western Europe, and Asia. 

She holds a degree in business administration and an MBA from Florida A&M University and is a founding member of the Black Executive CMO Alliance, working to create opportunity, access, and equality for the current and next generation of Black marketing leaders.