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McDonald’s U.K. and Ireland division named Ben Fox as its new senior vice president and chief marketing officer.
In this role, Fox will lead the marketing teams in the region, oversee agency partnerships, and manage all food strategy and marketing campaigns.
He takes over for Michelle Graham-Clare, who moved on to the position of CMO and corporate vp for international operated markets.
Fox had been working in the food chain’s EMEA (Europe, Middle East, and Africa) international development license office as a senior director of marketing and strategy, responsible for shaping brand and business strategy across 36 markets.
“I’m thrilled to be returning to the U.K. and Ireland market and heading up an incredibly talented team, and it’s great being able to live and breathe the work they are executing every day,” Fox said in a statement.
He added, “We want to carry on creating exciting food that our customers want to talk about, experiences that create the next generation of McDonald’s memories, and exciting campaigns that connect with all of our customers in the way that only we can.”
At the time of his appointment, Fox had already been working with the marketing department, leading the successful A Minecraft Movie collaboration, which produced a new limited-edition menu.
