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When Gut broke out of Ogilvy’s David agency in 2018, co-founders Anselmo Ramos and Gaston Bigio were not modest about setting global ambitions.
“From the very beginning, we just wanted to be the best. We wanted to become the most diverse, creative and influential indie network in the world,” Ramos told Adweek.
Ramos and Bigio, who served as CCOs of David Miami and Buenos Aires, respectively, said they founded Gut with a desire to do things their own way, creating a model that would enable quick, efficient decision-making and empower brands to react to culture at speed.
While lofty and ambitious, the name of the agency came easy: The gut, Ramos and Bigio argue, is the second brain.
This story first appeared in the Oct. 10, 2023, issue of Adweek magazine. Click here to subscribe.
