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Gut’s Buenos Aires office is following in the footsteps of Argentina’s World Cup-winning football team, jumping onto the global stage.
In fact, that World Cup win inspired Gut BA to produce one of its best pieces of work this year. Gut cleverly tracked the trophy’s trip to Argentina for delivery app PedidosYa, which sent a fake delivery notification to half the country that said, “Your order is on the way.”
The work captured the attention of not just the Argentinian public, but also clients across the country and agencies around the world. It propelled Gut to an impressive showing at Cannes, signaling the independent network is now a force to be reckoned with.
This story first appeared in the Oct. 10, 2023, issue of Adweek magazine. Click here to subscribe.
