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Atlanta-based Majority doesn’t have a DEI strategy.
The 3-year-old agency, ADWEEK’s Multicultural Agency of the Year, is built on a philosophy that reaches far beyond the industry’s definition of DEI—and even this award category. Its success is accelerating as a result.
That’s not to say the 50-person shop isn’t diverse. Around 80% of Majority’s employees—including the C-suite—represent BIPOC and LGBTQ+ communities.
But rather than engineering a fix for the industry’s representation failures, Majority’s founders are guided by a simple truth: Communities of color and queer people drive popular culture, and building a team comprised of people from those backgrounds is the best way to authentically tap into culture on behalf of brands.
This story appeared in the Dec. 17, 2024, issue of Adweek magazine. Click here to subscribe.
