Silk Ads Tap into Musical Comedy Stylings of TikTok Star Carter Vail
Silk, Danone's plant-based milk substitute, creates a musical duo with TikTok star Carter Vail and actor Max Baumgarten for its latest campaign.
Santas Reject Traditional Milk and Cookies in Oatly’s Cheeky Holiday Ad
Oatly's internal creative team, called the Department of Mind Control, assembled 31 pro Santas to spark an oat milk and croquembouche rebellion.
Not Impossible: The Alternative Protein Category Needs a Rebrand
.The industry's current approach risks turning consumers away from the category altogether.
Eat the Cheese, Save the World? Cheeky Plant-Based Food Ad Says It Can’t Hurt
Silicon Valley-based startup Plonts injects some humor into the weight climate change issue in its first campaign.
Ice Cream (Anti) Social: Oatly Crashes Big Dairy Event to Talk Climate Change
Oatly's documentary-style long-form video aims to call attention to the environmental impact of animal-based products and the influence of Big Dairy on the country's lawmakers.
Plant-Based Brand Field Roast Agrees With Charli XCX That It’s ‘Brat Summer’
Plant-based sausage brand Field Roast was quick to tap into the buzz surrounding Charli XCX album Brat.
Plant-Based Battle: Beyond Meat’s CEO Pleads for Unity in Beleaguered Sector
"Hardcore vegans" are among those trying to sour consumers on meat alternatives, per Beyond Meat CEO Ethan Brown.
Impossible Foods Converts a Cattle Ranch to Make Meat ‘The New Way’
The company has taken over a 70-acre farm in South Carolina where it intends to grow the soybeans, sunflowers and coconut trees it uses to make its beef, chicken and [...]
The Beef Wars, Episode 1: The Rise of Plant-Based Meats
For the first installment of a new video series called The Beef Wars, ADWEEK spoke with Impossible CMO Leslie Sims as well as Solitaire Townsend, co-founder and chief solutionist at [...]
Oatly Introduces Minor League Baseball’s Newest Team: the Malmö Oat Milkers
Oatly continues its partnership with Minor League Baseball by introducing the league's 121st team, representing the brand's hometown in Sweden.
Impossible Foods Debuts ‘Meatier’ Message to Target a Wide Demo
The effort from Impossible Foods is "inspired by the craveability of meat" and targeted broadly at flexitarians.
Vegan Nightmare: Plant-Based Daiya Brand Touts Real Beef Cheeseburgers in New Ad
Plant-based food brands do not, as a rule, share screen time with animal products, but Daiya and TDA Boulder challenged the marketing norm in a new campaign.
Veganuary’s Politically Inspired PSA Asks Consumers to ‘Vote for Veggies’
The video, promoting a month-long vegan challenge, urges consumers to 'Vote for Veggies' for a happier, healthier future, with actor Ryan Eggold.
Impossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First Plant-Based Hot Dogs
Inspired by cheesy Hallmark movies and wrapped in a heaping helping of dad jokes, Impossible drops its latest campaign called 'Wiener Wonderland.'
Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category
Startups in the nascent category face a marketing conundrum, with McGuinness pointing to “very little awareness and understanding” of the pork, chicken and beef substitutes, along with a raft of [...]