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Geoff Calabrese has left Omnicom and will join Publicis Groupe as the holding company’s chief commercial officer.
Calabrese, who was most recently chief executive officer of North America Investment at Omnicom Media Group, will oversee client commercial engagements across new and existing partnerships, and will be responsible for the development and delivery of commercial agreements.
Starting in the spring of 2025, Calabrese will report to Dave Penski, CEO connected media and member of the Groupe’s executive committee, and Lou Rossi, chief financial officer, connected media.
In his new role, Calabrese will also focus on driving commercial models, spanning agency remuneration, performance incentives, media value guarantees, integration of technology and tools inclusive of AI benefits, and trade working capital agreements.
In his previous role at OMG, where he spent more than 15 years, Calabrese oversaw investment and activation of over $20 billion across all media channels and led many of OMG’s key strategic business units, including Optimum Sports and Outdoor Media Group. Prior to that, he was chief investment officer, NA; president of OMnet, Omnicom’s principal buying unit; and director of accountability, where he helped manage OMG’s client savings programs.
“In this increasingly fragmented media landscape, Geoff’s influence and leadership will be instrumental as we build the future of outcomes-based marketing, having driven major investment deals and negotiations spanning top brands and partners,” Penski said in a statement.
Calabrese’s appointment comes just weeks after Omnicom reached an agreement to take over Interpublic Group, though that was not cited as Calabrese’s reason for leaving OMG.
OMG North America recently brought on PHD exec Katie Klein as chief investment officer to succeed Calabrese, who had already announced that he was leaving the company.
