Matt McNally Returns to Publicis to Lead Global Health Practice

The appointment comes two days after Publicis hired Omnicom’s Geoff Calabrese as chief commercial officer.

McNally was most recently CEO of Omnicom Health Group. In his new position, he will lead Publicis’ global health vertical, designing and implementing a vision and strategy for the company’s healthcare and pharma agencies.

Working with Stephen Farquhar, CEO of Publicis Health US, and the global leadership, McNally will be responsible for delivering health marketing transformation for clients.

McNally is recognized as an innovative leader in healthcare, with a proven record of driving results for major holding companies and networks. He has been inducted into the DTC Hall of Fame, named agency marketer of the year, and received the Pinnacle award for his impact on the healthcare marketing community.

Before Omnicom, McNally previously spent 14 years at Publicis, where he helped create and launch Publicis Health Media and served as group president and chief media officer, overseeing several of the company’s flagship healthcare agencies for Publicis’ largest pharmaceutical clients.

McNally will be based in New York and report to Arthur Sadoun, CEO of Publicis Groupe.

“I couldn’t be happier to welcome Matt back home. Thanks to all the work done by Stephen in the U.S. and the teams around the world, I know with Matt’s leadership we will go even faster and further in redefining the category with our clients,” Sadoun said in a statement.

McNally stated that he is looking forward to working with the teams at Publicis Health.

“By leveraging our unique data, connected media ecosystem, and advanced technology, and infusing them with deep health and pharma expertise, we’re not just keeping pace with the industry, we’re setting a new standard. It’s how we will accelerate our clients’ transformation journeys,” McNally added in a statement.

Geoff Calabrese Leaves Omnicom to be Publicis Groupe’s Chief Commercial Officer