The most effective marketing industry leaders succeed by constantly adapting.
Keeping track of accomplished executives in the industry can provide abundant benefits. For instance, listening to the CMO of Gatorade describe how entertainment and sports are now intermingled provides a look into multimarket strategies. Marketing industry leaders have a wealth of knowledge you can use. Read on to learn more.

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Marriott Taps Former General Mills CMO Brad Hiranaga for Global Experience Role

The marketer brings over two decades of experience in consumer packaged goods, fashion, and retail to the position.

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Ben Fox Named McDonald’s CMO in UK, Ireland

Fox led McDonald's successful A Minecraft Movie collaboration.

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CMO Remi Kent to Depart From Progressive

She was at 3M prior to joining the insurance company.

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Katie Nahoum Joins New York Red Bulls’ Starting Lineup as CMO

The marketing vet moves from food and wellness to sports.

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Anthropologie Group Promotes Barbra Sainsurin to CMO

Sainsurin was previously executive director, brand and digital marketing.

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Nike Shakes up Leadership Team to Power Brand Turnaround

CMO Nicole Hubbard Graham will take on a more senior role in the restructure.

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SharkNinja Taps Ex-Ulta Beauty CMO Michelle Crossan-Matos as First Growth Chief

The seasoned marketer will serve as the household goods company's 'customer Czar.'

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PepsiCo Hires Jonnie Cahill as CMO of International Foods

PepsiCo has hired Jonnie Cahill as chief marketing officer (CMO) of its international foods business, including Dorito’s, Lay’s, and Quaker. The exec joins from a 12-year tenure at Heineken, where [...]

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Peloton CMO Lauren Weinberg Exits Amid Marketing Restructure

Peloton chief marketing officer Lauren Weinberg has left the business after 16 months in the role.

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Natalie Wills Travels From Booking.com to Expedia Group

Expedia Group has hired Natalie Wills as svp of brand marketing and creative. The exec joined last month from Booking.com, where she served as vp of brand marketing since July [...]

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Alexander Wang Taps Calvin Klein’s Anna-Karin Loureiro as CMO

Loureiro’s appointment comes as Alexander Wang’s founder has been “maturing,” the eponymous brand.

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Zoom Hires Kimberly Storin as CMO

Zoom has hired Kimberly Storin as its new chief marketing officer (CMO). The exec joins from Zayo Group, a communications and bandwidth infrastructure provider, where she served as CMO since [...]

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Burger King Names Joel Yashinsky CMO for U.S. and Canada

The Applebee’s and McDonald’s veteran will help the chain ‘Reclaim the Flame’.

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Heidi Cooley Gets Cozy at Lovesac as its First Chief Brand and Marketing Officer

Chief marketing officer (CMO) Heidi Cooley is leaving Crocs to join Lovesac as its first chief brand and marketing officer, effective April 23. Cooley had been CMO of Crocs since [...]

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Subway Hires Ex-PepsiCo Marketing Chief Greg Lyons as CMO

He previously led marketing for PepsiCo's North American beverage division.