NHL Eyes Record Diversity in Draft—and a New Generation of Fans
Since joining the National Hockey League (NHL) in 2017, senior evp Kimberly Davis has been committed to attracting, retaining, and developing multicultural audiences for professional hockey. And she's striving for [...]
After a Corporate DEI Rollback, Lowe’s Is Focusing on ‘Togetherness’
The home improvement brand wants to be a 'unifier'.
SAP to Roll Back Diversity Programs in the US
SAP is the latest international company to comply with the Trump administration over its DEI demands.
Note to Marketers: Not All Moms Are Happy on Mother’s Day
Since being a mom is so multifaceted, then marketing to mothers on their special day should be just as nuanced.
4A’s DEI Programs Were Broadened After Agency Feedback, Says Marla Kaplowitz
CEO confirms eligibility for MAIP, and Vanguard was expanded before President Trump's second term.
Real Investment in AANHPI Consumers Is a $1.9T Opportunity Brands Can’t Afford to Ignore
Brands tend to invest where they feel the safest and where there’s already mainstream recognition.
Where Brands’ DEI Pledges Stand 5 Years After George Floyd
Names like Target and Starbucks made big DEI commitments in 2020. Here’s what they look like in 2025.
LA Pride Bucks National Trend by Retaining Most of Its Brand Sponsors
LA Pride, in its 55th year, has sponsor deals with Delta, AEG, Casamigos, Coca-Cola, NFL, Honda, Sony Pictures and more as brands pull back their support from LGBTQ+ events in [...]
The 2025 Creative 100: Brand Innovators Challenging the Status Quo
'Learn your superpower and lean into it.'
The 2025 Creative 100: Celebrities & Creators With Immaculate Vibes
These social and screen stars broke out with original ideas, courage and using their platform for good.
The 2025 Creative 100: Directors Who Stole the Show
From Conclave to Powerade, ADWEEK's 2025 winners used bold storytelling to captivate viewers.
‘Never Again’ Is a Commitment, Not a Commercial
I don’t believe this campaign set out to cause harm. But good intentions don’t absolve impact.
Maybelline’s Largest AAPI Campaign Wants to Advance Beauty Inclusivity
For Asian American Pacific Islander (AAPI) Heritage Month, Maybelline New York is launching “Face the Difference,” a campaign showcasing the power of AAPI representation in the beauty industry. In partnership with [...]
Gold House’s 2025 A100 List Honors Impactful AAPI Leaders
Gold House has unveiled its 2025 A100 List, honoring 100 Asian Pacific leaders across industries.