Hoka Brings the Mountains to Manhattan to Lure Hardcore Runners
Hoka is bringing mountain trails to the heart of New York City. On Wednesday, the running brand unveiled its new Mafate X Far Out Experience, an immersive simulation inviting runners [...]
Immersive and Personal: Marketers Share Where They Think Experiential Is Headed
With events like the 2026 FIFA World Cup and the Los Angeles 2028 Olympic Games on the horizon, experiential marketing opportunities abound for marketers, sponsors, and designers. Though the world [...]
Here’s How Capri-Sun Made a Lilo & Stitch Cameo
Capri-Sun is a Lilo & Stitch in-movie integration, but not a promotional partner.
Not All AI Is for Profit. Meet Google’s Civic Tech Experiment.
The think tank develops research and tech tools to support free expression, digital safety, and access to information for all.
How the Lilo & Stitch Marketing Team Avoided an Ugly Sonic Glitch
Disney's marketing had live-action Stitch cause real world mayhem at the Super Bowl and in movie theaters.
NHL Eyes Record Diversity in Draft—and a New Generation of Fans
Since joining the National Hockey League (NHL) in 2017, senior evp Kimberly Davis has been committed to attracting, retaining, and developing multicultural audiences for professional hockey. And she's striving for [...]
How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy
At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at [...]
After a Corporate DEI Rollback, Lowe’s Is Focusing on ‘Togetherness’
The home improvement brand wants to be a 'unifier'.
3 Takeaways From Kantar’s 2025 Brand Summit
At market research firm Kantar's Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies [...]
McDonald’s, Olipop, and Nissan Dish on Their Buzziest Brand Collabs
ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened at the event in New [...]
Kantar: Apple is the World’s Most Valuable Brand at $1.3 Trillion
Kantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to reveal how brand strength drives long-term [...]
Meet the New Jason Voorhees as the Friday the 13th Franchise Celebrates 45 Years of Slaying (First Look)
A new Peacock series will usher in a new beginning for the long-stalled Friday the 13th franchise.
GLP-1 Weight Loss Drugs are Disrupting Brands. The Vitamin Shoppe Is the Latest Chasing the Upside
The Vitamin Shoppe stocks 6,000 items. GLP-1 complements are the latest to join them.
X’s Head of Marketing Angela Zepeda Confirms an X Brand Campaign Is Coming Soon
The exec told ADWEEK that the social platform plans to redefine itself post-Twitter later this year.
Max Rebrands as HBO Max (Again)
The rebrand precedes HBO's biggest and most expensive series—a Harry Potter adaptation.