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Whether it’s Flo’s bubbly personality and signature red lip or Dr. Rick’s deadpan advice for “un-becoming your parents,” Progressive Insurance’s creative strategy has led with humor at its core.
Chief marketing officer (CMO) Remi Kent joined the insurance company in 2021, and three short years later, its stock price increased from $94.84 to $250.69 in 2024. It also moved from third to second place among the top U.S. insurance brands, and its active insurance policies increased from 26.4 million in 2021 to 33.8 million in 2024, according to the exec.
Speaking at the ANA Masters of Marketing Conference in Orlando, Kent shared how Progressive is driving meaningful consumer connections — and business results — through humor and heart.
