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According to Sarah Kennedy, vp of global demand and growth marketing at Google Cloud, “we are in the middle of a revolution” when it comes to the possibilities of AI in marketing.
But as corporate AI usage grows, so too have the concerns of customers and clients who are hesitant to trust entities’ automated systems with their information.
Kennedy and Buddy Phillips, senior director of sales enablement and responsible AI lead at Microsoft, spoke in back-to-back sessions at the ANA Masters of Marketing conference in Orlando addressing AI literacy and responsible use.
As both producers and consumers of AI, the tech giants encouraged marketers in attendance to adopt responsible frameworks for implementing the technology into everyday tasks to both lighten the load for employees and build trust amongst their customers.
