Nike Shakes up Leadership Team to Power Brand Turnaround
CMO Nicole Hubbard Graham will take on a more senior role in the restructure.
Kevin O’Connor Lands CMO Role at X Games
Action sports competition X Games has hired Kevin O’Connor as its new chief marketing officer (CMO). O’Connor brings more than 15 years of experience to the growing brand, most recently [...]
SharkNinja Taps Ex-Ulta Beauty CMO Michelle Crossan-Matos as First Growth Chief
The seasoned marketer will serve as the household goods company's 'customer Czar.'
PepsiCo Hires Jonnie Cahill as CMO of International Foods
PepsiCo has hired Jonnie Cahill as chief marketing officer (CMO) of its international foods business, including Dorito’s, Lay’s, and Quaker. The exec joins from a 12-year tenure at Heineken, where [...]
Peloton CMO Lauren Weinberg Exits Amid Marketing Restructure
Peloton chief marketing officer Lauren Weinberg has left the business after 16 months in the role.
Grace Kao Promoted to CMO of Snap
Kao will step into the chief marketer role as CCO Colleen DeCourcy plans her exit.
Alexander Wang Taps Calvin Klein’s Anna-Karin Loureiro as CMO
Loureiro’s appointment comes as Alexander Wang’s founder has been “maturing,” the eponymous brand.
Zoom Hires Kimberly Storin as CMO
Zoom has hired Kimberly Storin as its new chief marketing officer (CMO). The exec joins from Zayo Group, a communications and bandwidth infrastructure provider, where she served as CMO since [...]
Burger King Names Joel Yashinsky CMO for U.S. and Canada
The Applebee’s and McDonald’s veteran will help the chain ‘Reclaim the Flame’.
Heidi Cooley Gets Cozy at Lovesac as its First Chief Brand and Marketing Officer
Chief marketing officer (CMO) Heidi Cooley is leaving Crocs to join Lovesac as its first chief brand and marketing officer, effective April 23. Cooley had been CMO of Crocs since [...]
Infographic: What Is a Chief Marketing Officer, Anyway?
Companies are customizing the marketing department.
Subway Hires Ex-PepsiCo Marketing Chief Greg Lyons as CMO
He previously led marketing for PepsiCo's North American beverage division.
Verizon Value Hires Amazon Ring’s Mary Sagripanti as CMO
She fills the position left vacant by Cheryl Gresham, who recently left to join Starbucks.
PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs
PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.
CMOs Are Staying in the Job (Slightly) Longer
Four key takeaways from Spencer Stuart's annual CMO study.