The Secret to Unlocking Customer Lifetime Value

Brands are sitting on a goldmine of customer insights, but only if they have the right data. Permissioned data, the most trusted source of consumer information, is transforming the way brands engage and understand their target audiences—and it’s the secret to unlocking customer lifetime value.

Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue officer, Chris Oliveira, product marketing manager, and Patrick Dabkowski, D2C ecommerce merchandising senior manager at Whirlpool. You’ll find out:

• Why permissioned data is the gold standard for understanding your customers
• The different ways brands are gathering permissioned data directly from consumers, and why it’s becoming a critical part of their marketing strategy
• How to leverage permissioned data to maximize lifetime value

See all upcoming ADWEEK webinars.

SPONSORED BY

Rebecca Grimes

Chief Revenue Officer, SheerID

Chris Oliveira

Product Marketing Manager, SheerID

Patrick Dabkowski

Senior Manager, D2C Merchandising, Whirlpool

Rebecca Grimes

Chief Revenue Officer, SheerID

Rebecca is a seasoned leader in sales, marketing, and customer success, specializing in driving growth and scaling businesses across functions and geographies. As SheerID’s revenue leader, she drives awareness and demand for the company’s unique offerings among the world’s top brands.

Chris Oliveira

Product Marketing Manager, SheerID

Chris is a product marketing manager with a deep understanding of customer needs and behaviors. With extensive experience in the tech industry, he has honed his skills in product promotion and campaign management to deliver value to customers at SheerID since 2021.

Patrick Dabkowski

Senior Manager, D2C Merchandising, Whirlpool

Patrick Dabkowski is a seasoned sales leader with expertise in digital and physical product management, spanning ecommerce, IoT, appliances, consumer electronics, and sporting goods. At Whirlpool, Dabkowski oversees loyalty for its direct-to-consumer business, focusing on the power of personalization and its impact on driving customer engagement and brand success.