The New Rules of Great TV Creative

In 2025, what makes a TV commercial successful is changing, and gone are the days of one-size-fits-all creative formulas. AI is transforming creative production, viewers are splitting attention between multiple screens, and traditional TV “rules” are being shattered daily.

Discover how today’s most successful TV advertisers are challenging conventional thinking and finding what works for their unique brand, audience, and goals, with leaders from Marketing Architects and Trust & Will. You’ll find out:

• Why a clear strategy beats big budgets every time, and how to predict your commercial’s success before spending on production
• Why audio matters as much as visuals for TV ads, and where AI fits into the future of TV production
• How Trust & Will drove results with an intentional, TV-specific creative strategy

See all upcoming ADWEEK webinars.

SPONSORED BY

Speakers

Dale Sperling

Trust & Will, CMO

Angela Voss

CEO, Marketing Architects

Dale Sperling

Trust & Will, CMO

Dale is a marketing executive and startup advisor with two decades of experience growing transformative brands. As CMO at Trust & Will and formerly Stash, she drives creative, high-impact marketing that fuels growth and accessibility in financial services.

Angela Voss

CEO, Marketing Architects

Angela has spent more than 17 years crafting TV campaign strategies designed to deliver ROI. Today, she leads Marketing Architects in helping marketers launch and scale on TV to drive profitable growth for their businesses.