Unlocking TV-Quality Content on YouTube

YouTube is the No. 1 platform for reach on CTV, surpassing Netflix, Hulu, and others, according to Nielsen. However, many agencies still overlook YouTube in their CTV strategies, and traditional TV advertisers may not realize the TV-quality content available.

Discover key strategies to maximize YouTube’s reach and impact across your campaigns with Pixability CMO Matt Duffy, David Matthews, Group Director at Initiative, and Erin Mullaney, Media Director at Connelly Partners. You’ll find out:

• How agencies and brands are tapping into YouTube’s power on TV screens
• Best practices for collaboration across CTV, social, and video teams to maximize impact
• What defines “TV-quality” content on YouTube and how that definition varies across agencies and regions

See all upcoming ADWEEK webinars.

SPONSORED BY

Speakers

David Matthews

Group Director, Initiative

Erin Mullaney

Media Director, Connelly Partners

Matt Duffy

CMO, Pixability

David Matthews

Group Director, Initiative

With 19 years of experience in video planning and buying, David specializes in developing strategies that help clients maximize their presence across the premium video landscape.

Erin Mullaney

Media Director, Connelly Partners

Erin has spent a decade refining media strategies that drive meaningful consumer behavior change. She is passionate about designing campaigns that deliver measurable growth for her clients.

Matt Duffy

CMO, Pixability

Matt leads marketing strategy at Pixability, which is the only company certified by the YouTube Measurement Program for both brand suitability/contextual targeting and YouTube content insights.