Maximize Impact by Making Data-Driven Decisions With Brand Lift

With insights teams and budgets being cut, the demand for effective measurement is higher than ever. How can you ensure your upper-funnel omnichannel campaigns are making an impact? Brand lift measurement provides crucial insights into audience engagement, allowing marketers to make data-driven optimizations in real time.

Join ADWEEK and Cint for a deep dive into best practices for measuring brand lift and making strategic decisions based on data. Explore real-world use cases, including how The Trade Desk leverages brand lift insights to refine campaigns and drive better results, how NextDoor uses insights to showcase their platform’s value, and how a study allowed ZURU to boost awareness of a new product. You’ll learn how to:

• Use brand lift to track what’s working in real time and adjust ad strategies quickly
• Align your team around a single measurement goal
• Optimize budgets by focusing on the most effective tactics

See all upcoming ADWEEK webinars.

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Speakers

Daniel Robinson

Senior Director, Strategic Partnerships, Cint

Daniel Robinson

Senior Director, Strategic Partnerships, Cint

Daniel leads strategic partnerships for Cint’s Data Solutions and Measurement team, working with publishers, DSPs, DMPs, SSPs, and ad platforms to integrate Lucid Measurement by Cint into their workflows. He previously held commercial roles focused on advertising measurement at Dynata and Pollfish (acquired by Prodege).