The Future of Measurement: Driving Brand Growth With Commerce and Retail Media Networks

Retail media networks are becoming a cornerstone of modern marketing strategies, with 41% of marketers globally planning to increase their investment in 2025, according to Kantar’s Media Reactions 2024. As the media landscape grows more competitive and fragmented, brands must harness these networks effectively to drive meaningful impact and long-term growth.  

Join experts from Kantar and industry leaders as they dive into the latest strategies and insights to help brands succeed in this evolving space. This discussion will explore how to measure retail campaign effectiveness, optimize performance, and enhance brand equity through data-driven decisions. You’ll get to: 

• Discover the key metrics and tools for measuring retail campaign success  

• Learn how continuous optimization can maximize impact and drive better results 

• Explore strategies to strengthen brand equity through targeted retail media efforts 

See all upcoming ADWEEK webinars.

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Speakers

Nicole Jones

Chief Media Commercial Lead, North America, Kantar

Claire Wyatt

GM of Client Services, Retail, The Trade Desk

Dan Robbins

Global Head of Growth & Strategy, PayPal Ads

Nicole Jones

Chief Media Commercial Lead, North America, Kantar

With over 20 years’ experience in the media and digital industry, Nicole helps clients navigate the constantly and rapidly changing landscape of online networking, while ensuring commercial excellence.

Claire Wyatt

GM of Client Services, Retail, The Trade Desk

Claire Wyatt leads Retail Client Services at The Trade Desk, bringing deep expertise in retail media, measurement, and analytics. She previously held leadership roles at Albertsons Media Collective, Ovative Group, and Target’s Roundel, and was named a 2023 Path to Purchase Institute 40 Under 40 honoree.

Dan Robbins

Global Head of Growth & Strategy, PayPal Ads

Dan Robbins leads marketing, measurement, and audience strategy for a new ad business. He previously held executive roles at Roku and Nielsen, and has served on the boards of the Ad Council and the MMA. Dan has taught advertising economics at Cornell University and juried for the Clio and Effie awards. He’s been recognized as PRWeek’s Marketer of the Year and a Business Insider Streaming Power Player.