Win Loyalty With Everyday Shoppers

As economic pressures persist, shoppers are making more frequent, lower-cost trips—and prioritizing essential purchases that stretch their budgets further. For brands, the challenge is staying relevant and accessible to this value-conscious audience. 

Join ADWEEK chief content officer Zoë Ruderman in conversation with Tony Rogers, CMO at Dollar General, and Courtney Cochrane, head of retail at Fetch, as they explore how brands can connect meaningfully with everyday shoppers. You’ll learn how to align with key shopping moments, tailor messaging to local communities, and use purchase insights to build lasting loyalty. 

Gain knowledge on how to: 

• Engage shoppers during key windows like payday weekends 

• Create community-specific offers that resonate locally 

• Use real-time insights to acquire and retain budget-conscious consumers—and drive meaningful impact 

See all upcoming ADWEEK webinars.

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Speakers

Courtney Cochrane

Head of Retail, Fetch

Tony Rogers

CMO, Dollar General

Zoë Ruderman

Chief Content Officer, ADWEEK

Courtney Cochrane

Head of Retail, Fetch

Courtney Cochrane brings over 20 years of experience in customer-centric roles across media and advertising, driving ad performance and advancing commerce media. She’s known for anticipating market trends and shaping innovative solutions that set new industry standards.

Tony Rogers

CMO, Dollar General

With over 25 years of experience, Tony Rogers has led marketing strategy at brands like Walmart, Sam’s Club, and Signet Jewelers. He specializes in building brand equity, driving consumer connections, and accelerating growth through innovative campaigns.

Zoë Ruderman

Chief Content Officer, ADWEEK

Zoë Ruderman is the Chief Content Officer at ADWEEK where she oversees the newsroom and all editorial operations, including audience growth, audio, video, social, and product. She is a media executive with over 15 years of experience and previously ran People, where she drove record growth for the brand.