In today’s economy, consumers aren’t just browsing, they’re budgeting, balking, and brutally prioritizing. With inflation lingering, tariffs impacting supply chains, and wallets tightening, the path to purchase has become more selective.
Join us as we unpack what economic pressures mean for consumer decision-making and how brands can remain in the consideration set as prices continue rising. We’ll explore real-time data from Brand Rank surveys across key verticals including automotive, travel, CPG, and retail, revealing which brands are breaking through and what all brands can do to more meaningfully connect with consumers during this trying time.
Key Takeaways:
- Inflation and pricing pressures have made consumers more selective, forcing brands to re-earn every dollar.
- Emotional connection is becoming a key differentiator, helping brands justify premium pricing and retain loyalty.
- Brand Rank data highlights shifting loyalties across key verticals, offering insight into which brands are gaining ground and why.
See all upcoming ADWEEK webinars.
Speakers
Greg Friend
VP, Content, Strategy, & Insights, Nativo
Kevin Ryan
Client Success Manager, Nativo
Steve Pasko
Program Analyst, U.S. General Services Administration
Madison Hanna
Senior CPG Brand Storyteller and Copywriter, Independent Consultant
