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For Josephine Zhu, the daughter of Chinese immigrants, her Asian-inspired pottery brand Zhuology Ceramics is a love letter to her culture.
“Every Chinese kid knows the classic blue and white Qinghua patterns, or the traditional lidded tea mugs their grandmother used to sip from. Memories of these grace my childhood, yet I used to think these looked so antiquated,” Zhu said. “But as I got older, I developed a new appreciation for those shapes and patterns.”
Zhu’s reconnection with her heritage followed her move to Los Angeles, which brought on significant lifestyle changes that paved the way for her creative calling.
This story first appeared in the Feb. 20, 2024, issue of Adweek magazine. Click here to subscribe.
