Atrium PR's CEO Turned Her Love of Jewelry Into a YouTube Channel

Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato began watching YouTube videos, and found the world of jewelry unboxing: creators buying bulk “jewelry jars” from Goodwill and opening them on camera. “I thought, ‘That looks like a really good time,’” she recalled. “So I ordered a box. And it blew me away.” Her “1980s gold treasure bag” was full of clip-on earrings, statement necklaces, “everything that had been coming back into style over the last few years. And that was it, I was hooked.” To sell her finds, she created accounts on eBay, Poshmark, and Etsy, but really hit her stride with her YouTube channel, A La Mode by Adrienne. What began with making her own unboxing videos became another sales avenue as live shopping took off. As her audience grew, her husband—then-CCO of VML Miami—stepped in to lead videography and create her in-house production studio. Now based in Miami, Scordato takes viewers along on her thrifting adventures and estate sale visits in lavish neighborhoods like Coral Gables and Coconut Grove. She confesses to keeping items “very often,” to the point that she has an entire jewelry closet. In a way, the hobby has brought Scordato full-circle. When she says “jewelry has been a part of my entire life,” she means it literally: Her parents had a baby ring custom made for her. “I remember getting my first diamond,” she added. “I still have it in a love knot ring.” A La Mode by Adrienne has also served as a philanthropic venture. “I’m a cancer survivor, so I’ve done a lot for the Leukemia & Lymphoma Society and Susan G. Komen,” Scordato said. She also recently took part in a YouTube fundraiser with other resellers to benefit rebuilding efforts after the Los Angeles wildfires. While Scordato still holds the Chief Bling Officer title at A La Mode by Adrienne, finding and reselling jewelry is firmly back to being her side hustle. Atrium PR has long since recovered, with a bigger team than before the pandemic. Scordato still goes thrifting and estate sale hopping on weekends, and hosts a regular live YouTube broadcast on Sunday evenings. What keeps her interested? “The hunt,” she said, without hesitation. “There’s nothing better than going through a bag of jewelry and pulling something out and knowing, ‘This is worth at least $5,000.’ There’s nothing like that feeling.” Off the Clock chronicles the hobbies, sports, and side hustles of people in the advertising and marketing industries. To nominate someone, email eva.kis@adweek.com.

Off the Clock

Atrium PR's CEO Turned Her Love of Jewelry Into a YouTube Channel

Adrienne Scordato is the Chief Bling Officer of A La Mode by Adrienne

Eva Kis

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