Adweek's 2023 Media Plan of the Year Winning Campaigns

For more than 20 years, Adweek has been highlighting the industry’s most creative campaigns and their respective teams. This year sees 24 honorees in various categories, such as Best Use of Branded Content, Best Use of Data and Best Use of Out of Home. Winners ranged from well-known streaming juggernauts (Netflix’s Wednesday and Prime Video’s The Boys) to local cause triumphs (Whisper’s “The Missing Chapter” and Honest Eggs Co.’s “FitChix”).