Media Plan of the Year 2023: These Winning Strategies Helped Brands Reach New Markets

Standout media agencies make their clients’ marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use this to their advantage to cut through the clutter and leaving a lasting impression on consumers. From school lunches to the actual eggs you buy from the grocery store, brands found new ways to get their message across. Even a Super Bowl buy isn’t just a Super Bowl buy. Brands who don’t create a savvy media plan to support that $10 million-plus investment risk not making their mark on the game.