Portrait of Sarah Hofstetter

Sarah Hofstetter

Sarah Hofstetter is president of Profitero and serves on the boards of Campbell Soup Company and Kenvue. She co-hosts the Brave Commerce podcast, distributed by Adweek, where she explores the intersection of marketing, media, and commerce with industry leaders.

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818 Tequila’s Kathleen Braine on Building a Brand With a Celebrity Founder

On working with Kendall Jenner and balancing retail with digital commerce.

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Merging Retail and National Media to Drive Consumer-Centric Growth

Energizer's Colleen Orani on unifying a legacy brand's media structure.

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NBCUniversal’s Alison Levin on Driving Measurable Commerce Outcomes Through Streaming

Combining premium content, retail data partnerships, and shoppable formats.

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‘Never Again’ Is a Commitment, Not a Commercial

Voice

I don’t believe this campaign set out to cause harm. But good intentions don’t absolve impact.