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Sam’s Club has appointed Publicis Groupe as its integrated agency of record after a three month review.
Publicis’ remit includes paid media, creative, social, and production, a Sam’s Club spokesperson told ADWEEK, consolidating responsibilities that were previously split between Horizon Next for media and Arnold Worldwide for creative.
“I’m excited to share that Publicis Groupe has been selected as our new marketing agency of record at Sam’s Club,” interim CMO W. Joe DeMiero wrote in a LinkedIn post. “This partnership is about much more than marketing—it’s about reimagining how we show up in culture, in clubs, and across digital channels in ways that are more connected, more personalized, and most importantly, more valuable to our members… bringing a little magic to every member, at every moment.”
