Accounts

McCann Wins Hefty and Reynolds Ad Business

The win comes as McCann restructures ahead of owner IPG's takeover by Omnicom

John Cena is a long-time brand spokesperson for HeftyHefty
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By Brittaney Kiefer & Alison Weissbrot

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McCann has been appointed to work on the creative business for Hefty and Reynolds Consumer Products following a competitive pitch. 

McCann’s Detroit and Toronto offices will oversee the account, according to an internal memo sent on May 8 and obtained by ADWEEK.

Hefty did not respond to a request for comment. McCann declined to comment.

DDB Chicago was the incumbent creative agency on Hefty and Reynolds after winning the business in 2022. A DDB spokesperson confirmed the agency did not defend the account.

“We are proud of the work we created with the Reynolds team and grateful for the collaboration along the way,” the spokesperson said.

Headshot of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's creative editor based in London.

Headshot of Alison Weissbrot

Alison Weissbrot

Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.

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