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WPP boss Mark Read has described Omnicom Group’s acquisition of Interpublic Group (IPG) as a “moment of opportunity” for the U.K.-based ad network, urging employees to keep delivering for clients “without distractions.”
“Clients will not have missed the fact that, in the last week or two, several of our competitors have spent a lot of time talking about themselves. This is a moment of opportunity for WPP to stand out through an unwavering focus on our clients and their interests, not our own,” Read told staff in a memo seen by ADWEEK.
Last week, WPP, along with the remaining four of the ‘big six’ ad agency networks, was dealt a blow when the mega-merger was confirmed.
