Lucinda Southern
Lucinda Southern is Adweek's managing editor of media and technology where she oversees the business of media including publishers, social media platforms, ad tech and digital transformation. Before joining Adweek in 2020, Lucinda spent five years at Digiday. Lucinda holds an M.A. from the University of Bristol.
The Trade Desk Returns to Form, Growing 25% YoY
Two-thirds of clients use its core platform Kokai, with the bulk of spend running through it.
EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google’s U-Turn
Instead, APS will focus on its existing tools like Amazon Publisher Cloud and Signal IQ.
Michael Kassan Joins AI Adtech Firm Cognitiv’s Board of Directors
Kassan is widely known as one of the ad industry’s key connectors, responsible for originating countless successful partnerships over the decades.
The Winners and Losers of Google’s Big Cookie Reversal
In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice—while Google’s Privacy Sandbox investors and privacy advocates nurse their wounds.
The Trade Desk’s OpenPath Fuels 15% Revenue Growth for Gaming Platform Overwolf
Since being on OpenPath, two major advertisers have struck more strategic buys with the gaming platform.
The Guardian Joins The Trade Desk’s Direct Route to Advertisers, OpenPath, Citing Sustainability
Joining OpenPath makes sense for the publisher as a way to generate more revenue.
EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the Takeover
Omnicom and IPG on Wednesday hosted a meeting in New York City with agency search consultants — who help brands find agency partners — to answer their clients’ most pressing [...]
The Trade Desk Misses Revenue Target for the First Time, Sending Stock Cratering
The Trade Desk will expand direct brand relationships, particularly through joint business plans.
Super Bowl Instant Reply: Squarespace Taps Into Our Love of All Things Irish
Barry Keoghan has charisma, and that’s multiplied when you add in an animal.
Super Bowl Instant Replay: Pfizer’s Cancer Ad Treatment Is Triumphant
The ad is jubilant, and we cheer along, too.