Portrait of Patrick Simkins

Patrick Simkins

Patrick Simkins is a creative director based in Richmond, Virginia. After spending time at Martin Agency, Chiat/Day, Saatchi & Saatchi, and MullenLowe, he’s currently trying to figure out new ways to get paid to make interesting stuff at his consultancy, Simkins Lightbulb Company, LLC, and adjuncting at VCU Brandcenter.

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IPG-Omnicom’s Silence on Creative Is Deafening

Voice

I’m not sure why we’re all treating the data and AI-ification of creative as a foregone conclusion instead of the giant, waving red flag that it is.