In the world of advertising, a brand is only as successful as its ability to master digital transformation and keep up with the latest news, trends, strategies, and emerging technology within its vertical. Adweek’s digital transformation resources offer valuable insight for marketing novices and experts alike.
The defining feature of digital transformation in advertising is that it’s never static—something new is always emerging. By utilizing these articles, guides and other content sources, you’ll be able to stay up to date with the latest happenings from leaders like Meta and TikTok, and translate them into real-world benefits for your organization.

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Business Insider Lays Off 21% of Staff, Citing ‘Traffic Sensitivity’

The Axel Springer-owned property is restructuring to prepare for a media landscape reshaped by artificial intelligence.

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Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle

Huge is integrating fellow AEA-owned agency Hero Digital and retiring the brand as it expands its capabilities in AI, marketing, and commerce.

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Forbes Lays Off Around 5% of Staff

The cuts come after the publisher failed to meet its 2024 financial goals.

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How Newsweek, Nearing Nine-Digit Revenues, Engineered an Unlikely Turnaround

The publisher has shaken off its legal woes and super-sized its reach.

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The Washington Post Slashes Commercial Headcount As Challenges Mount

The publisher lost $100 million in 2024 and has suffered an exodus of talent.

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7 Trends That Shaped the Year in Media

New technologies and story formats continue to reshape the ecosystem in real time.

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Omnicom’s IPG Takeover Is a Boon for PE

The Omnicom and IPG tie-up offers broader clues for the future of agency dealmaking.

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AnswerLab Taps Former Huge Global President as CEO

User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes [...]

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How H&R Block Is Embracing the Digital Age With Jill Cress

The chief marketing and experience officer discusses the tax preparer's pivot to a year-round business.

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Temu’s Advertising Avalanche Is Impossible to Ignore

The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.

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3 Things Marketers Should Know About Magna’s Latest Ad Forecast

Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.

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Bustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio

The Fatherly staff cuts come after a challenging year for parent company BDG.

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theSkimm Cuts 10% of Staff, Its Third Round of Layoffs This Year

The reductions come amid a broader push from the publisher to diversify its business.

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Enthusiast Gaming Lays Off Almost 10% of Staff As Revenues Slip

The publicly traded publisher lost $59 million in the third quarter.

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What Marketers Should Know About Adventr’s Interactive Digital Video Ads

The ad-tech company raised $5 million in seed capital, including an investment from John Legend.