Major League Baseball Backs Athletes Unlimited Softball League
MLB backs Athletes Unlimited Softball League with financial support, marketing resources, and broadcast time.
A’ja Wilson Joins Stephen Curry and Kevin Hart as Chase Banks on Its Stars
Exclusive: Latest 'Cashback Like a Pro' ad uses Hartbeat production company and highlights Chase NBA and WNBA investment.
Golden State Valkyries Bring Brands Off the Bench for WNBA Debut
Golden State Valkyries bring brands off bench with United, Sephora, Chase, Kaiser Permanente, and the Bay Area itself.
WNBA Opening Weekend Ads Put Fans on Court With A’ja Wilson
WNBA opening weekend ads put fans on the court by showing action from the floor in social-style clips of league stars.
Women’s Sports Is Rewriting the Playbook
ADWEEK's podcast explores how increased interest in women's sports scores brand investment.
Katie Nahoum Joins New York Red Bulls’ Starting Lineup as CMO
The marketing vet moves from food and wellness to sports.
Rihanna’s Fenty Signs First WNBA Team Deal With New York Liberty
The beauty brand will incorporate mascot Ellie and logos onto gear.
Sue Bird and Paige Bueckers Lead WNBA Opening Day Push for Vox and Ion
Sue Bird and Paige Bueckers lead a WNBA Opening Day push for Vox and Ion with a new Togethxr-produced podcast and a doubleheader built around the No. 1 pick.
Rokt and The Female Quotient Help Women Gain Traction at Miami Grand Prix
Rokt and The Female Quotient help women gain traction at Miami Grand Prix amid partnership with Oracle Red Bull and brand panels with Mercedes and Visa.
Manchester United and Snapdragon Jersey Logo Swap Has Fans Seeing (RED)
Manchester United and Snapdragon jersey logo swap has fans seeing (RED) as Qualcomm cedes sponsorship space to the global healthcare charity.
The espnW Summit NYC Lets Sponsors Eli Lilly and Rhone Join the Game
The espnW Summit NYC lets Eli Lilly and Rhone join the game as the women's sports event attracts more brands.
What Media Rights Deals Mean to the Future of Women’s Sports
What media rights deals mean to the future of women's sports as rising prices for WNBA and NWSL broadcasts boost team values and brand interest.
Deep Blue Is Building a Women’s Sports Yacht Club at Cannes
Deep Blue is building a women's sports yacht club at Cannes with the support of JPMorganChase and Genius Sports.
Aflac and WNBPA Team Up to Pay WNBA All-Stars What They’re Worth
Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
The 8 New Sports Leagues Worth Watching in 2025
As media and brands hunt for fans, investors find new homes for soccer, basketball, rugby, and indoor golf.