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As part of the CMO Reboot Playbook: Elevated Role of Marketing, General Mills’ North America Chief Brand Officer Brad Hiranaga shares how he, alongside the CFO, created new growth paths as part of their brand’s DNA by solving consumer problems today and anticipating their problems for tomorrow.
Check out more plays from top CMOs and brand leaders here.
THE CHALLENGE
We’re a 150-year-old company and one of the biggest food companies in the world with more than 100 brands in 99% of American homes. This success created a strong company culture built around accountability and results.
