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The WTA realizes that a brand isn’t just a logo, font, or signature color; It’s the people behind all of those elements.
After little more than half a decade of using a logo featuring a player in full serve, its acronym in bulky type, and the entire package in eye-drawing purple, the Women’s Tennis Association (WTA) has joined branding specialists ChapterX and Nomad Studio in crafting a new identity. The serving silhouette is gone, leaving only the WTA letters in a more compact, italicized font and both a deeper purple and a copper patina green.
Most notably, in 30- and 60-second ads created with help from agency Brothers & Sisters, the WTA surrounds world No.
