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When Harry met Sally, they had no idea that 35 years later they’d also meet mayonnaise.
With Super Bowl commercials melding the worlds of When Harry Met Sally and Hellmann’s mayonnaise and Jason Bateman moonlighting as Batman for State Farm, the lines between content and commercial are blurring. And nowhere is that more evident than in one of Warner Bros. Discovery’s latest ad offerings, WBD Storyverse.
Announced at the company’s latest upfront event, WBD Storyverse gives top partners access to Warner Bros. Discovery’s library of IP, including titles such as Harry Potter, Friends, The Big Bang Theory, and more.
But, when it comes to commercializing content, is there a line that can’t be crossed? And if so, where is it?
On this week’s episode of Adspeak, Ryan Gould, one of WBD’s ad sales chiefs, joined Ryan Joe, ADWEEK editor in chief, and Bill Bradley, deputy editor of TV, media, and sports, to explore the genesis of the Storyverse offering, discuss what it means when content becomes commercials, and note that—when it comes to protecting IP—WBD “can’t afford to get it wrong once.”
