Bag Fees May Boost Southwest Revenue—at the Cost of a Famous Slogan
'Bags Fly Free' was a promise, a differentiator, and even part of the brand.
How the Lilo & Stitch Marketing Team Avoided an Ugly Sonic Glitch
Disney's marketing had live-action Stitch cause real world mayhem at the Super Bowl and in movie theaters.
American Express Made Its 175th Anniversary Cool With Gracie Abrams
American Express Member Week featured partnerships with restaurants as well as other perks for cardholders.
Rimowa Doubles Down on Dented Chic With BlackPink’s Rosé and Lewis Hamilton
Perfect people proud of their no-longer-perfect luggage.
After a Corporate DEI Rollback, Lowe’s Is Focusing on ‘Togetherness’
The home improvement brand wants to be a 'unifier'.
Humanize Your Brand to Build Bridges Across Deep Divides
Make people feel like they can actually do something about a problem.
Inside Marketing Vanguard: 5 Lessons Reshaping the CMO Playbook
A peek behind the curtain reveals some of the biggest challenges marketers face, and how they're dealing with them.
Old Building, New Foundation: The Empire State Building’s Social Media Makeover
The brand has worked with companies like Disney and Hasbro.
Budweiser Brewer Commits to ‘American Beers and American Careers’ as Trump Tariffs Loom
The new ad ends on the line: 'Investing in American beers and careers since 1857. We're Brewing Futures.'
Hello, and Welcome Back to Moviefone
Moviefone returns with a new and improved app, a syndicated TV series, and improved search and discovery functions.
Comcast’s New Spinoff Company Name Raises a Slippery Question: What’s a Versant?
Versant is a "head scratcher," said one brand-naming expert.
New Avengers Assemble: Inside Marvel’s Unprecedented Thunderbolts* Title Rebrand
Disney planned a global marketing effort to make the title change official around the world.
From Michael Jordan’s Boxers to Gronk’s Gonads, Five Ways Celeb Endorsements Have Really Changed
Burns matched Dove with Gronk, and then Gronk just did his thing.
The 2025 Creative 100: Brand Innovators Challenging the Status Quo
'Learn your superpower and lean into it.'
How Netflix Is Expanding Stranger Things’ Shadow
With Stranger Things approaching its final season, the brand is building out its presence in other media.