We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
If you had planned to dress up as a Chipotle “Boorito” for Halloween, here’s the bad news: it’s sold out on costume retailer Spirit’s website and scarce or nonexistent at its stores around the country.
For those who can’t get their hands on the silver head-to-toe bodysuit, complete with a sticker that identifies “chicken” or “veggie,” there’s still the option to be the fast-food chain’s to-go bag, fork, water cup, or napkin.
Chipotle grabbed headlines when it recently launched its first costume collection with Spirit. Branded Halloween costumes are becoming a spooky season tradition, with other new additions this year from Butterfinger, Cinnabon, and Auntie Anne’s, to name a few.
