ADWEEK's Media All-Stars Are Embracing Changing Technology

ADWEEK’s Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. As AI continues to influence media buying and the industry overall, these stars are making the best of the technology and finding new ways to help clients maximize their dollars and gain market share. For the 2024 Media All-Stars, technology is a key tool to crafting the best strategy while navigating markets and audiences that are increasingly diverse, creator-led and shoppable. It’s not all about tech, however. Media Executive of the Year Valerie Davis shows that listening to employee needs helps power growth at Stagwell’s Assembly, while Rising Star Kelechi Nwankwoala, the research lead at Mindshare’s NeuroLab, measures consumers’ emotions.