Adweek Creative 100 is an annual celebration of today's most fascinating innovators, agency leaders, influencers, marketers, and other creative game-changers. Award categories include TV and Streaming Innovators, Visionary Directors, Media Innovators, and Icons and Influencers. Count on Adweek's Creative 100 page to stay up to date with the most inspiring talents from across the advertising and marketing industries. Stay informed on how these creative talents are reshaping the industry and talents you should be watching and get up and close personal in interviews with these awe-inspiring marketers.

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The 2025 Creative 100 Are Setting the Cultural Agenda

From rising agency talent to Best Picture-winning directors, these are the creative leaders to know.

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The 2025 Creative 100: Rising Agency Talent Shaping Culture

These up-and-coming creatives are breaking through the noise with work that’s fresh and unexpected. 

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The 2025 Creative 100: Media, TV & Streaming Innovators Changing Storytelling

The talent captivating audiences and showing what can happen when they follow their own creative vision.

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The 2025 Creative 100: Directors Who Stole the Show

From Conclave to Powerade, ADWEEK's 2025 winners used bold storytelling to captivate viewers.

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The 2025 Creative 100: Celebrities & Creators With Immaculate Vibes

These social and screen stars broke out with original ideas, courage and using their platform for good.

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The 2025 Creative 100: The Artists & Makers Creating a Richer World

These creators tackled briefs from a Super Bowl-sized video game to shaping the visual identity of an NWSL team.

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Creative 100: Influencers and Celebrities Who Are Blazing Trails

Our 2024 honorees, from actor Ayo Edebiri to creator Bretman Rock.

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Creative 100: Agency Leaders Who Fight for Great Creativity

Plus, their advice for the next generation.

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Creative 100: The Directors Who Caught Our Attention

These 2024 winners used bold storytelling to captivate viewers.

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Creative 100: Rising Agency Talent You’ll Want to Remember

These 2024 honorees are tomorrow's leaders.

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Creative 100: Brand Innovators Who Are Challenging Their Industries

These 2024 winners are tapping into the zeitgeist.

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Creative 100: These Visual and Multimedia Artists Are Elevating Brands

Our 2024 winners, from photographers to illustrators to fashion designers.