Amazon Returns to Upfront Week With Notable Changes

The streamer is back in upfront week, but it's changing its presentation day, time, and venue

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Amazon is again bend-and-snapping up an upfront week presentation slot for 2025, but its second year presenting will have some tweaks.

At the Consumer Electronics Show (CES) today, Amazon announced it will have its second annual upfront presentation on Monday, May 12, at 6:30 p.m. ET at The Beacon Theatre in New York City. The presentation, which will also air virtually, includes developments from Amazon Ads, a lineup of talent, and news from Prime Video, Amazon MGM Studios, Fire TV Channels, Twitch, Wondery, IMDb, Amazon Live, and Amazon Music.

The announcement marks a change in day, time, and venue for the company.