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Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers.
Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon’s tools to sell product ads appearing on their ecommerce sites.
The idea is to pitch retailers the same performance-heavy ad technology and machine learning models that Amazon offers advertisers. Amazon Retail Ad Service is built on Amazon Web Services. Amazon’s ads can appear on retailers’ websites’ search, browsing, and product pages.
Amazon’s new ad product marks a significant shift in Amazon’s ad strategy.
