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YouTube wants to scare up excitement from younger fans for this year’s NFL season.
This week, YouTube premiered a new spot ahead of the NFL season, which kicks off today, as part of its campaign to promote NFL Sunday Ticket, the platform’s NFL subscription package. The spot stars football pros and popular content creators in a hidden camera prank scenario.
In a two-and-a-half-minute video, YouTube showcased football super fans and prospective homeowners attending a staged open house in Los Angeles. With a setup reminiscent of MTV’s Punk’d, YouTuber creators Haley Kalil and Joe Mele worked behind the scenes to orchestrate football players and sports commentators bursting through a fake wall and surprising the unsuspecting fans.
