YouTube Tests Video Carousel in Google’s AI Overview for Product and Location Searches

The test rolls out to select YouTube Premium users in the U.S. 

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.

YouTube is experimenting with a video carousel of search results that appears in AI Overviews, Google’s AI-powered search experience.

A Google spokesperson confirmed the test with ADWEEK, noting that relevant videos will surface for queries like “best noise cancelling headphones” or “museums to visit in San Francisco.” The spokesperson declined to share further details about the program.

The feature is being tested with a small group of YouTube Premium members in the U.S. for select English-language queries, according to a company blog post. The search results are tailored to queries focused on shopping and location-based information.