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The CW is putting sports in a headlock.
Today, The CW Network announced its primetime fall premiere dates for 2024, leaning into events and live programming, which have been popular among buyers during TV upfront negotiations.
Inside the NFL kicks off on Friday, Aug. 30, with host Ryan Clark returning to lead a panel of football experts. The college football season then gets underway on Saturday, Aug. 31, with a Pac-12 doubleheader as the Portland State Vikings visit the Washington State Cougars at 3 p.m.